Users can now invite friends to join ASKfm conversations via text message, and allows for tagging and exchange between users through fresh look and feel. More than 75 percent of ASKfm users interact with people they know in real life and the new ASKfm makes it easier than ever to invite and engage with friends. A new “Grab n’ Ask” feature will also fuel new conversations by allowing users to easily share questions they find interesting with their friends.Īnnounced this week as part of the new ASKfm experience:įind and connect with friends more easily. ASKfm will update the content in the US daily. Users can now invite friends to join ASKfm conversations via text message, which allows for tagging and exchange between users through after launch, the ASKfm “Question of the Day” feature will be programmed by a selection of Vine stars, including Rickey Thompson, DSharp, and Marcus Perez, thanks to an integration with Collab, a partner platform for Vine creators. More than 75% of ASKfm users interact with people they know in real life. They ask and answer questions in more than 49 languages. Some 150 million global users ask more than 18 billion questions annually - about 4 million questions daily. “So we built an integration GIPHY, giving users the ability to answer questions with GIFs.” “Our users are young and tend to be digital natives, which is a very visual language,” she says. The product’s redesign came from user feedback, says Andrea Cutright, COO of ASKfm. The firm, owned by InterActive Corp, is looking to shed its past ‘cyber-bullying’ image, the company has made a number of conscious efforts to turn this around.

The Dublin-based is also hoping a new colour scheme and mascot called OwlCat can tempt its youthful core audience to use the platform. Unlike Facebook, where people go to post photos and gain Likes, ASKfm focuses on the conversation between users, a steady stream of communication through questions and answers.Īmong the new features is a simpler invite and notification system that allows users to invite people via SMS, as well as allowing for and viewing people who ‘liked’ your answers in a list. Social media pioneer ASKfm has updated its iOS and Android apps to bring a new look and features to the platform.

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